What are the dangers of social media in Australian workplaces?

Posted by Pia Abrahams on

Construction worker in an Australian building site checking social media.

Australian workplaces have undergone a profound digital transformation over the past decade.

Smartphones and social media have become a part of both our personal and professional lives.

While social media platforms promise to facilitate communication and connectivity, they also pose unique challenges and risks in the workplace.

Social media in Australian workplaces impacts productivity, mental health and general safety.

1. Social media distractions

With smartphones and constant connectivity, social media platforms seamlessly integrate into our daily lives.

Social media blurs the line between personal and professional spheres.

The accessibility of these platforms across Australian workplaces introduces a potent distraction, diverting workers’ attention from their tasks and responsibilities.

Safe Work Australia emphasises the importance of maintaining focus on job-related tasks to prevent workplace accidents. Distractions - including those from social media - can compromise concentration and contribute to a higher risk of accidents and injuries.

Operating potentially dangerous work equipment like hand-held power tools, machine assemblies and excavators requires focus and concentration. The use of smartphones on a construction site can be a major health and safety hazard.

Distractions while driving a car, truck or other work vehicle can affect reaction times and have deadly consequences.

2. Social media and loss of productivity

Constant social media notifications and the allure of checking updates can divert workers’ attention from the job at hand, leading to reduced focus and productivity, and increased pressure to make up lost time.

According to a University of California Irvine study, it takes an average of 23 minutes to get back to a task after a distraction.

The average worker now spends more than two and a half hours per day using social media platforms, according to market research firm GWI.

It’s hardly surprising that social media has such a negative impact on worker productivity.

Office worker in an Australian workplace checking social media.

3. Social media and mental health

The constant connectivity facilitated by social media blurs the boundaries between work and personal life, contributing to increased stress and burnout.

The temptation to be constantly online, coupled with the potential for negative interactions, can create a toxic environment that harms workers’ mental health.

Understanding the role of social media in exacerbating mental health issues is crucial for crafting policies that promote a healthy work environment.

4. Social media and workplace bullying

The interconnected nature of social media can amplify workplace dynamics, both positive and negative.

Unfortunately, negative dynamics often manifest in workplace bullying through online platforms.

Workers can experience harassment, discrimination or exclusion in virtual spaces, leading to adverse mental health outcomes.

Workplace health and safety authorities across Australia recognise the impact of bullying on mental health. Social media platforms can serve as conduits for these harmful behaviours, necessitating comprehensive anti-bullying strategies within workplaces.

5. Social media and defamation

Social media platforms are fertile grounds for the rapid spread of information, both true and false.

In Australian workplaces, this poses a considerable risk of defamation. Employees sharing disparaging remarks or false information about colleagues, clients or the organisation itself may open the door to legal repercussions.

It’s critical that companies address defamation risks in the workplace.

Organisations must develop robust social media policies that clarify acceptable behaviour.

6. Social media cyber security issues

Social media usage in Australian workplaces also brings major cyber security concerns.

Workers engaging in social media activities on company devices or networks may inadvertently expose sensitive information to cyber security threats. This not only jeopardises the organisation’s data security but also poses significant risks to individual privacy.

While the Australian government’s Australian Cyber Security Centre (ACSC) monitors social media cyber security threats, these are rapidly evolving and are often outside the jurisdiction of Australian law.

It’s critical that Australian organisations implement robust cyber security measures to safeguard sensitive information.

7. Social media policies

Because of the multifaceted risks associated with social media in Australian workplaces, organisations must proactively develop and enforce comprehensive social media policies.

These policies should outline acceptable use, privacy considerations and repercussions for policy violations.

When developing effective social media policies, it’s important to involve employees in the process. A collaborative approach ensures that policies are fair, transparent and reflective of the organisation’s values.

Organisations should also invest in employee training and education programs to ensure employees understand potential risks, consequences and ethical considerations associated with social media use.

Office worker in an Australian workplace leaving social media.

Leaving social media

Given the increasingly fraught nature of social media, some companies and brands have made the decision to quit social media altogether.

Beyond cybersecurity, productivity and mental health concerns, the polarising and antagonist nature of social media can cause serious reputational damage.

Here at Brenniston, our values of creating a positive and accessible work environment and a positive impact on society are no longer reflected in the use of social media, including our own.

For this reason, we have ceased our presence on Facebook and Instagram.

With increasing links to anxiety, depression and disconnection, we believe that social media doesn’t help make work a safer place.


The dangers of social media in Australian workplaces demand a nuanced and proactive response.

From distractions and mental health implications to cybersecurity threats and legal complexities, the risks of social media in Australian workplaces are multifaceted.

Australian state safety authorities, legal frameworks and comprehensive policies can provide guidance, but the responsibility lies with organisations to navigate social media with a commitment to fostering safe and healthy workplaces.

Balancing connectivity with responsibility is not just a challenge. It’s essential for the wellbeing of all Australian workers now and in the future.


Safe Work Australia: Online abuse in the workplace

SafeWork NSW: Mobile communication devices

WorkSafe Victoria: Workplace behaviour and social media policy and procedure